MAXIMUM DIFFERENCE SCALING (MAXDIFF)
Maximum Difference Scaling (MaxDiff) helps figure out what people like most about products, ads, or brands. It works by asking people to pick the best and worst things from a list. This helps see which items are most important to them.
BENEFITS OF MAXDIFF
Suggested formats for better surveys – We recommend the best ways to organize your surveys so they are clear and effective.
Easy ways to understand and compare different groups – We make it simple to analyze and see differences between various groups in your surveys.
Fun survey methods using games – We use fun game-like elements to make taking surveys more interesting for people.
APPLICATIONS OF MAXDIFF
Which advertising taglines resonate most with consumers?
The slogans ‘1’ and ‘2’ at the supermarket are the most liked by customers