OUR RECENT PROJECTS
Gain valuable insights into our latest market research endeavor with Nudgelogix. Our recent project, Healthcare Research, Brand research, involved comprehensive research and analysis to uncover industry trends, consumer preferences, and competitive landscapes.
BUSINESS CHALLENGE
One of our healthcare client reached out to us to:
Understand the target segments for the food allergy (caregiver and patient) population, ahead of the anticipated launch of a new drug (who, where, and how to target)
Explore the type of messaging that would resonate with each segment to spark their interest in a biological drug (e.g. how Genentech should talk about the treatment)
SOLUTION
Conducting an end-to-end survey to understand directly from caregivers and patients food allergies, how we could activate maximum reach before launching the new drug
A questionnaire was built and transformed into an online survey using the Confirmit tool
Data was collected from a panel of 700 respondents, which was split into patients and caregivers in a ratio of 6:1
SPSS and PowerBI were used as data processing and presentation tools, post which analysis was conducted
Also used Excel charts and storyboards for data presentation
Analysis of the data was completed using behavioral science principles
OUTCOME
Based on the data collected and analysis done. We divided the caregiver and patient population into 4 segment groups and suggested 2 segments as a high priority to focus
Need to approach the anxious group with the safety and efficacy of the drug
Need to approach the other segment with the HCPs as they believe what HCPs prescribe to them
BUSINESS CHALLENGE
One of our Technology client reached out to us to
Measure the brand health of the client brand vs competitors in the market
Explore the health of various competitors’ product modules
SOLUTION
Conducted end-to-end survey to understand the brand health directly from technical and business audiences
An online survey was built using the questionnaire. To get unbiased genuine responses, we tightened the security using Research Defender, Honey Pot, and ReCAPTCHA
Multiple modules were programmed to understand the health of each category
Company brand, AI/Innovation, Azure, Databases, Dynamics 365, etc
Data was collected from a panel of 1200 respondents which was split into technical (dev decision makers, software developers, IT Decision makers, IT implementors, and Data Professionals) and Business (Business decision maker and influencer in the ratio of 3:1)
Data Processing was completed using SPSS, post which analysis was conducted
We used max-diff to quantify the preference of respondents
OUTCOME
We were able to provide insights based on audiences and to better understand the market presence of each module against KPI’s
Were able to measure the health of the commercial brands in the client portfolio across all the key commercial audiences in a competitive context and under one unified modular program
BUSINESS CHALLENGE
One of our Technology client reached out to us to
Measure the brand perceptions of our client and its rivals among IT decision-makers (ITDMs)
Evaluate our client’s brand identity and how it aligns with it’s value proposition
Explore the concept of brand relevance for ITDMs and determine our client’s relevance score
SOLUTION
A primary research design was created to get insights from ITDM’s across different organizations with 1500+ employees. A survey questionnaire was developed to measure the brand perceptions, brand identity, and brand relevance of our client and its competitors. The survey also included questions about the respondents’ demographics, IT needs, preferences, and behaviour.
The respondents were screened to ensure they had decision-making authority or influence over the IT purchases in their organizations. The data collection was completed in two weeks.
The final data analysis and outputs were shared with the client as a dashboard and a PowerPoint presentation. The dashboard provided an interactive and visual overview of the key findings and metrics, such as the brand perception scores, brand identity attributes, brand relevance dimensions, and purchase drivers. The PowerPoint presentation provided a detailed and comprehensive report of the results, along with recommendations and action plans for Cisco
OUTCOME
The client was able to get real-time data from decision-makers in large organizations to understand where their brand stands against its competitors
The project provided our client with valuable actionable insights into its brand positioning and reputation among ITDMs, and how it could improve its brand relevance and performance in the competitive and dynamic IT market. The project also demonstrated the effectiveness and efficiency of the primary research design, data collection, and data analysis methods used for the project
Brand identity of the client was made clear to them
KPIs like recall value, usage, improvement attributes, brand relevance, and brand considerations were covered we also covered the influence of thought leadership on the buying decisions of the organizations
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