TOTAL UNDUPLICATED REACH AND FREQUENCY (TURF)
TURF is a method used to figure out how well different combinations of products, features, or marketing strategies might work. It helps find the best mix of items that will attract the most customers.
BENNFITS OF TURF
Custom real-time simulation tool – A special tool that lets you see and test changes instantly.
Survey creation with MaxDiff method – We design surveys using a technique that helps figure out what people value most and least.
Ready-made analyses for various questions – We have set analysis methods ready to use for different kinds of questions you might have.
APPLICATIONS OF TURF
Which combination of new products achieves the broadest market coverage?
For most customers (90%), the manufacturer should provide Combination 5, Combination 4, Combination 3, and Combination 2. These four types of products together appeal to the most people.